Please click on the titles below to view the White Papers:

We draw upon our experience to examine how regression analysis works, what confidence intervals are, how regression analysis should be interpreted and how to interpret changes over time, within the context of customer experience analysis...

White Space commissioned an internal consultancy project to analyse the consumer price flexibility and attitudes towards future price increases involving a nationally representative consumer survey of 3,000 people. Our analysis provides a strong indication of the opportunities and threats created by increasing prices...

Recession 2008-2009 A View From The Inside

The economic downturn is affecting every business and sector, this white paper takes an 'insiders' view' on its impact and successful responses through interviews with 20 FTSE 350 senior decision makers...

The key strengths of CSAT research programmes are problem diagnosis, data collection methodology, basic reporting and responsiveness. The overriding weakness of CSAT research programmes is their inability to deliver strategic or commercial outputs. White Space has identified five key initiatives which can address this key weakness and allow organisations to drive strategic and commercial outputs from satisfaction research...

Does Private Equity Ownership Drive Company Performance?

To what extent do private equity companies use financial engineering to extract value from their portfolio? Will the credit crunch affect the way in which private equity companies manage their portfolio? Do private equity-run companies perform better than more traditional structures?...

Importance of Insight in Management Decision Making

Businesses are constantly making decisions, and company fortunes are inextricably tied to the quality, reliability and accuracy of these decisions. This in turn is based on the quality of insight and data used to drive them...

Importance of Insight in NPD

How can we use customer and market insight to drive development of commercially attractive winning propositions?...

Market Insight as a Catalyst for Performance Improvement

Leading companies do not sit back on their success but continually seek performance improvement to increase their competitive advantage. For more obvious reasons, performance improvement is also of critical importance to struggling companies who may have more potential for improvement, but may be less able to identify and implement the necessary strategies to achieve it. How can customer and market insight be used to support performance improvement goals?...