White Space to conduct a nationwide analysis of how consumers are likely to react to inflation and price changes

20 May 2011

White Space has commissioned a nationally representative 3,000 respondent survey exploring consumer expectations and likely reaction to inflation and subsequent price increases of a broad range of goods. Analysis of the data will address a number of key questions including:

• How much room is there for retailers to increase prices?
• How does this compare with key competitors?
• Which customer groups are most / least price flexible?
• What are the underlying causes of price flexibility?
• How can retailers mitigate or even take advantage of inflation and subsequent consumer reaction?

The results will be published in a White Paper which will be made available to clients and other interested parties.

Director John Bee is eagerly anticipating the results:

"The results should be absolutely fascinating, it’s something we’ve put a huge amount of work into and really compliments the proposition and pricing work we have been doing recently for our regular clients."

For media enquiries contact White Space on 01865 793 800 or alternatively email us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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