White Space completes strategic market analysis of the US High Definition TV market

27 January 2010

White Space has completed an in-depth analysis of the history and growth of HDTV in the United States that builds towards a series of recommendations on future growth of HDTV in the UK.

As part of this white paper, White Space has undertaken detailed primary and secondary research into the US market including interviews with 10 senior decision makers who work for major broadcasters, cable companies and content providers within the US HD market.

Areas of interest include:

• What has driven the growth of HD in the US marketplace? What recent developments have affected the market and how has increased competition impacted HD growth in the US marketplace?

• What has been the impact of HD growth on the US consumer? White Space analyse metrics on leading HDTV provider's conversion rates and discover how the distribution of HD television sets has changed in consumer households.

• How will UK HD market growth compare to the US? White Space has found reasons why the markets are comparable, implications of market differences and have modeled the future growth of HD in the UK.

White Space director John Bee comments:

“Many of our UK-based clients have become increasingly involved in HD broadcasting and technologies, including retailers, broadcasters and manufacturers.  One question of universal interest is future growth, in terms of uptake, content, pricing and propositions.  Previous research indicates that the US is often 1 - 2 years ahead of the UK in terms of new media and technology, which prompted us to take a look at the development of HD over there with a view to gaining a 'crystal ball' perspective into the future of HD in the UK.  This resulting analysis is extremely powerful, and has already been presented to senior executives at four of the top five broadcasters in the UK"

White Space works extensively within the TV and UK media space and we would be happy to discuss the white paper and conclusions with you in more depth.

For media enquiries or to arrange a meeting to discuss the white paper contact Arash Fatemian, Senior Media Analyst on 01865 324 986 or alternatively email us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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