What We Do

Many companies trying to gain an understanding of customers and processes collect huge amounts of data, but few are able to translate this into real insight or a robust strategy. The answers to key strategic issues may already be in a company's possession, but these answers often remain buried under a mountain of irrelevant, incomplete or confusing data.

White Space uses a proprietary set of data sourcing and analysis methodologies that allows us to leverage a client's internal data as a basis for strategy decision making across both B2B and B2C markets:

How We Do It

Our data analysis team have a unique combination of skills covering market research, data sourcing, data analysis and strategy consultancy, and have developed a proprietary methodology to maximise insight gained from internal data. This combination overcomes the traditional weaknesses of both data agencies and strategy consultancies, as we are able to validate existing data, fill in information gaps where they exist, and use complex analysis to drive towards truly actionable recommendations.

White Space's experience in this area means that we are able to leverage our data analysis skills across all areas of our business, adding data driven insight to all projects when relevant, not just those that are explicitly based on internal data.

Who We Do It For

Our data analysis clients currently include 6 FTSE 350, Fortune 500 or household name private equity owned companies. We have also worked with a wide range of mid-market and smaller firms, helping them to maximise the value of their internal data for strategic decision making.

"I am very happy to have found White Space. I have found them to be extremely diligent from the first contact that we had with them, right through to the end of the project. The project that they have recently completed for me has benefited both me and the organisation tremendously. I would not hesitate to recommend White Space to anyone"

Marketing Manager, British Red Cross