What We Do

Our Consumer Strategy division solves a wide range of business issues for clients, delivering answers to key strategic questions.  Most of our work revolves around supporting revenue growth through proposition development, market entry or commercial optimisation of the customer experience.  We not only assess consumer demand and needs, but we take into account the competitive landscape in order to develop truly differentiated propositions and experiences.  In addition we work closely in partnership with clients to quantify the impact of our recommendations to the bottom line.

How We Do It

We use an extremely wide range of quantitative and qualitative research methods.  We are also experts in statistical analysis, and have pioneered new proprietary modelling techniques.  These deliver powerful insights from survey data and qualitative information sources, driving towards outputs and strategy.

Who We Do It For

Our Consumer Strategy division works across all market sectors, with particular strength within: Financial Services, Retail, ICT, Media, FMCG, Travel and Healthcare & Pharma.

"Everyone at Carphone Warehouse who has worked with White Space has been unable to fault their professionalism and excellent work. We look forward to working with them more in the future"

Head of Research, The Carphone Warehouse