What We Do

White Space Competitor Strategy delivers in-depth primary analysis of our clients’ competitive environments, delivering recommendations which ensure they develop and maintain true differentiation. We also deliver research projects which enable clients to reactively respond to market developments and head off competitive threats before they become problematic. We are equally able to analyse competitors’ internal processes and their products and services.

White Space Competitor Strategy uses a range of deep primary competitor analysis techniques as a basis for strategic recommendations, across B2C and B2B markets:

How We Do It

Crucially, our senior staff have used over 25 years' experience in competitor research to develop a highly innovative methodology which delivers deep primary insight without straying into methodologies which could be considered inappropriate or incur risk. This overcomes the traditional weakness of competitor analysis: methodologies used to gain the depth of information required can be at best opaque and at worst morally questionable.

White Space's projects therefore do not suffer from being either 'too hard' or 'too soft', also drawing upon our strategy consultancy experience to ensure they are truly meaningful and commercially relevant.

Who We Do It For

Our Competitor Strategy clients currently include 5 FTSE 100 and 4 Fortune 500 members. We have also worked with a wide range of mid-sized Corporates as well as smaller companies wishing to understand the competitive environment as part of their market strategy.

"White Space have worked with me on two competitor analysis projects, both of which provided us with the necessary insight to better understand our global competitors, in several different geographies. With their expert know-how, they delivered their projects on time, and their findings proved to be right on target."

Head of Global Business and Market Analysis, BSI Management Systems