What We Do

Our specialist B2B Strategy division solves a wide range of business issues for clients, delivering answers to key strategic questions. Most of our work revolves around the identification and assessment of new revenue growth opportunities, either by launching new propositions or refining old ones, entering new markets or finding new ways of penetrating existing ones. In addition we work with clients to execute these strategies by identifying M&A, partnering opportunities or new suppliers to work with. The strength of our recommendations is based on high levels of B2B sector experience and cutting edge research and analysis techniques.

How We Do It

Our in-house team of red brick and Oxbridge educated Analysts are experts in telephone networking and senior decision maker engagement. They hold peer level discussions with key opinion leaders in order to maximise insight gained and support client branding in the process. Analysts are highly trained in networking skills and navigate gatekeeper barriers with ease.

Who We Do It For

Our B2B Strategy division works across a wide range of markets, including: logistics & supply chain, property & construction, professional & support services, manufacturing, ICT, private equity, financial services and the public sector.

"White Space helped us to clarify our thinking and challenge the preconceptions we had of a market that had become stagnant for us. Their feedback and insight led to us revising segmentation, repositioning our offer and subsequently winning an important customer - although this wasn't part of the original brief."

Group Marketing Director, Wincanton