White Space is one of the UK's leading research consultancies, specialising in new market entry, proposition development and commercial customer experience optimisation.

We believe there is no substitute for the right information.  Therefore our recommendations are based on a bedrock of bespoke primary data collection and proprietary analysis methodologies.

We have 4 main operational Divisions:

Consumer Strategy: focused on delivering strategy support and market insight to clients operating in consumer markets.  Staffed by our experts in consumer research and analysis methodologies.

B2B Strategy: focused on delivering strategy support to clients operating in the B2B space. Staffed by our specialist B2B research and analysis team. 

Competitor Strategy: delivers deep competitor analysis and competitive strategy consultancy across both B2C and B2B markets. 

Data Analysis: delivers analysis projects primarily focused on using internal data to support strategy development and develop insights on their own market effectiveness.