Consumer Strategy

Data Analysis

B2B Strategy

Competitor Strategy

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Our Services

White Space is one of the UK's leading market analysis consultancies.  We specialise in new market entry support, market turnaround analysis, proposition development support and customer experience optimisation.

We believe there is no substitute for the right information. Therefore our recommendations are based on a bedrock of bespoke primary data collection and proprietary analysis methodologies.

We have 4 business areas:

Consumer StrategyConsumer Strategy: delivers strategy support and market analysis to clients operating in consumer markets. Staffed by our experts in consumer research and market modelling.


B2B StrategyB2B Strategy: delivers strategy support to B2B clients. Staffed by our specialist B2B research and analysis team.


Competitor StrategyCompetitor Strategy: delivers deep competitor analysis and competitive strategy consultancy across both B2C and B2B markets.


Data AnalysisData Analysis: delivers analysis projects primarily focused on using internal data to support strategy development and develop insights on their own market effectiveness.