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White Paper:
Recession 2008-2009 A View From The Inside
Impact, Trends & Actions
Introduction: A View From The Inside
The world has been turned on its head in the last 2 years...
How have leading UK companies experienced and responded in these turbulent economic times?
The economic downturn is affecting every business and sector - this white paper takes an 'insiders' view' on its impact and successful responses...
"This is the most challenging business environment I've ever seen. Opportunities are still out there, but they are harder to convert and the risks are much greater. My advice? Don't bury your head in the sand. Take stock, look inwards, look outwards, develop a strategy and stick by it"
Operations Director, UK Retailer
Key Questions Answered
1. How bad is this recession?
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How does it compare with previous recessions?
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Which sectors have been most affected?
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Who are the winners? Why?
2. What responses have worked?
3. When will the recession end?
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When will the economy begin to improve?
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When will we see recovery?
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What are the implications?
Methodology
In order to get beneath the surface of the economic crisis and go beyond the news reports and statistics, over the last 6 months White Space have undertaken a series of interviews with 20 senior decision makers (SDMs) at FTSE 350 and Global companies in a wide cross section of different industries to track the impact of the recession on their businesses and understand how their strategies have developed in response over time
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Participants include Chairmen, CEOs, MDs, Sales & Marketing Directors, Operations Directors and Strategy Director
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Industry sectors covered include Oil & Gas, Industrials, Construction, Property, FMCG, Defence, Outsourcing, Retail, Publishing, Technology and Media
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Companies included have contained a mixture of top and bottom quartile performers (based on a comparison of share price between August 2008 and July 2009) in order to understand if differences in strategy have influenced performance
These interviews have been analysed alongside market report information, to develop a 'real world' view of the economic downturn
This white paper provides insight and support to senior decision makers looking to make sense of and respond to the current economic climate
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