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Case Study:

Credit Control Strategy in Telecoms

Process analysis and benchmarking of competitor credit control methods in telecoms


 

Client

UK Telecoms Company (>£1bn turnover)

Issue

How to reduce exposure to customer debt during the recession

Approach

  • The client wished to conduct a competitor process analysis and messaging project to understand how competitors were approaching credit control within the context of the recession, in order to drive internal process improvement
  • We analysed the credit control operations of 8 competitors and 4 out of industry comparators to benchmark our client and identify market best practice:

Credit Control Strategy

Results

  • We laid out a series of recommendations based on the intelligence gathered, including changes to team structures, processes and segmented messaging
  • Client is currently implementing a pilot roll out of the new approach - we are assisting by monitoring the customer response to this

 

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