White Space Competitor Strategy uses a range of deep competitor analysis techniques as a basis for strategic recommendations, across B2C and B2B markets.

Credit Control Strategy in Telecoms

A major Telco wished to optimise its consumer credit control process, mitigating risk created by the recession. White Space revealed market best practice by analysing 6 competitors...

Pricing Strategy in Retail

A 'Big 4' Grocer required a new Convenience pricing strategy. White Space price benchmarked them against 3 competitors, in terms of actual pricing and customer perceptions, leading to a prior decision to cut prices being overturned...

Product Launch Analysis in Financial Services

A leading insurer was about to launch an innovative new product, but a competitor launched a similar proposition 4 weeks before them. White Space mystery shopped the competitor and researched their customers, directly informing our client's own product launch...