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Nick Edwards, Director A Founding Director of White Space, Nick's focus is B2B Strategy, with particular responsibility for Construction, Manufacturing, Support Services, ICT and Professional Services.
Over the last 10 years, Nick has developed a specialism in New Market Entry and New Proposition Development within the B2B space. His work over the last few years has pioneered White Space’s methodologies for engagement of top level senior management within research programmes. He is also heavily involved with creating innovative sales strategies for B2B industries. Much of his work has involved liaising with potential investors such as Venture Capital and Private Equity as well as understanding and quantifying true market potential for new propositions. Many of these projects have also involved gaining buy-in from complex and diverse sets of stakeholder groups, including Local and Central Government, Business and Consumers. Nick has undergraduate and postgraduate degrees in Geography from Jesus College, Oxford and a Professional Postgraduate Diploma in Marketing. His geographical studies focused on international development and his dissertation involved interviewing 20 different stakeholders to assess the social, economic and environmental impact of multinational corporation presence in Kenya. He has also represented Wales and Oxford University at rugby and enjoys a healthy dose of golf and squash on a regular basis, and has recently picked up the triathlon bug.
John Bee, Director A Founding Director of White Space, John heads up Consumer Strategy, with a particular focus on Retail, Financial Services and ICT, taking overall responsibility for account management and service delivery. He also runs White Space’s pro bono practice and is a member of Helen & Douglas House's Corporate Advisory Group, a non-executive role supporting the world's first children's hospice. Over the last 10 years John has worked for over 10% of the FTSE 100 and for many of the world’s biggest Consumer brands. He specialises in market entry analysis, proposition market testing, customer experience transformation and brand strategy. He is highly experienced in all quantitative and qualitative consumer research methods, as well as in advanced statistical analysis using SPSS and Excel. This includes NPV modelling, conjoint analysis and customer demand mapping. John holds undergraduate and postgraduate degrees in History from Cambridge University and professional qualifications from the Chartered Institute of Marketing. His academic C.V. is based around analysis of the impact of industrialisation on working practices and community development, including a prize winning trade-off analysis demonstrating a link between industrialisation and demand for reduced working hours. Having been an active footballer in his younger days, John has progressed onto less active sports including golf and tennis. He also follows current affairs, with a particular interest in social and economic development.  |
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